Reviving Motorola - The Zander Way |
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"In barely 18 months at the helm of Motorola, Ed Zander has turned one of America's sickliest big companies into one of the hottest." 1 - Adam Lashinsky in Fortune, August 2005. "Motorola has certainly gotten its act together. Their product management is excellent." 2 - You Jong O, Senior Manager, Product Planning, SK3 Telecom in 2005. IntroductionFor the third quarter ending September 30, 2005, US based Motorola reported net earnings of US$ 1.75 billion as compared to US$ 479 million in the corresponding quarter of 2004. During the same period, the company's revenues increased from US$ 7.5 billion to US$ 9.42 billion.
Motorola was a market leader in the wireless infrastructure equipment and mobile phones business. The company failed to gauge the growing demand for color phones and camera phones in the years 2002 and 2003 respectively. It also failed to take advantage of several opportunities during the late 1990s and early 2000s, due to which it lost its leadership position. Motorola also lost heavily on the Iridium satellite phone4 project.
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1] Lashinsky, Adam, "Moto's Zander: Brilliant or Lucky?" Fortune, August 22, 2005.
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